Marketing

Web presence

Our claim of international exposure is supported by substance. We market our properties in every neighbourhood and price range to over 16.7 million annual unique visitors on sothebysrealty.com, 2.8 million unique visitors on sothebysrealty.ca, as well as dozens of premier websites and international publications.

We are the only real estate company in Canada to deliver over 1.1 billion annual online impressions in an era where over 87% of homebuyers are using the Internet in their real estate search.

Newspapers & magazines

Traditional media continue to play an important role. A well-positioned ad in a newspaper with a large readership will attract a lot of eyes.

You will benefit from exclusive corporate rates and a placement of choice in local, national and international publications. In addition to our collective advertising, we will look for other advertising opportunities in appropriate media to present your property to qualified buyers around the world.

International web presence

In order to maximize the exposure of your home and ultimately find the right buyer, we distribute your properties to the world's largest communications companies and real estate websites with which we are associated. To help you evaluate the results, we provide you with a report of a number of views of the property, including view and request information statistics, for each of the partner sites on which our listings are distributed.

Professional photography

When you register your home with Sotheby's International Realty Canada, you'll benefit from savvy marketing, exceptional customer service, and excellent quality photography. Since almost 100% of buyers will make an online pre-selection of your property, it is imperative that the images we use be of the highest quality, both on our network of websites and in our property brochures.

Global Network

When your home is represented by the Sotheby's International Realty brand it benefits from the worldwide recognition and prestige of the Sotheby's name and gains exclusive access to highly qualified global clientele. We have established a truly global presence, with innovative technology and unrivalled service. When a home is marketed through the Sotheby’s International Realty network it immediately begins a journey to worldwide exposure. 22,500 sales associates, 990 offices worldwide, 72 countries and territories and 112 Billion annual sales.

Professional property brochure and postcards

We differentiate your home with professionally printed brochures and promote your property using targeted mailings.

Social networks

In addition to the visibility you receive from my professional site, I actively promote your property on social networks such as Facebook and Instagram. Thanks to user interaction and sharing, the visibility of your listing will go even further.

My professional site is mobile-friendly and indexed to rank high on search engines. As a marketing tool, it’s indispensable and effective.